How To Advertise A Pressure Washing Business
Advertising for a pressure washing business can become a tricky task, while running the business as well. This is due to the extreme target market. You have to make sure that you are targeting homeowners who have enough disposable income to afford your services. Once you have decided your ideal customers, you can begin to build your pressure washing marketing strategy.
At VWS we believe that the best way to go about marketing a pressure washing business is through print marketing AND digital marketing. It is no secret that the yard sign is an excellent money making piece to add to your marketing strategy. But, when paired with a strong digital presence, you could capitalize off of other companies yard signs. Not everyone who sees your sign will think to take a picture, odds are, they will just google the services instead.
Different Methods To Advertise A Pressure Washing Business
Print Marketing Methods
Yard signs seem to be every pressure washer’s go-to marketing method starting out. This is with good reason, just look in about any forum for pressure washers. Pressure washer business owners get great ROI on this method of print marketing.
Digital Marketing Methods
This is your business lifeline online. Without a GBP, you won’t appear in the map pack. You should consistently post before and after photos, and 30 seconds or fewer videos.
Always text your customer the GBP review link with the final invoice. The more REAL reviews you get the better you will rank and the more your potential customers will trust you.
The Best Way To Advertise A Pressure Washing Business
The best way to advertise a pressure washing business is a highly controversial topic on most forums. This is because the answer will not be the same for everyone. We believe one of the easiest and strongest performing is Google ads, to break into the industry.
Once you have built your ideal customer, you will begin to know what marketing materials will work better. When you know this information, you can build strong targeting pressure-washing ad campaigns to increase conversions and ROI.
KPI's For A Pressure Washing Business
Whenever you are building out your marketing strategy for your power washing business, always remember to set KPI’s. KPI stands for a Key Performance Indicator, when you set these to measure your marketing strategy’s success, you have a better handle on how you are performing. A KPI for a pressure washing business could be a lead submission form, a call button on a landing page, an online booking, etc.
Pressure Washing SEO
You cannot have a digital marketing strategy for a pressure washing business without a SEO strategy. SEO for pressure washing is an absolute must due to the importance of the map pack in Google’s search results. The map pack can make or break your digital marketing efforts. The map pack is contributed by your Google Business Profile and your website.
Having your GBP optimized should be every new business owner’s #1 task to get pressure washing leads through the search engines. Always remember, SEO for pressure washing is a great way to increase your online presence, acquire new leads, and grow your business. SEO however, does take time to build traction and show results. Search engine optimization, is an excellent investment in time or money, to get your pressure washing website ranking highly.
On your website, always have a Google maps service area map linked. Make sure that you have helpful and informative content. Do not just have your services and a form, this is not effective for ranking for growth.
Google Ads For Pressure Washing
While you are waiting for your SEO efforts to “take hold” you can capture more potential customers with Google ads to grow your pressure washing company. An effective Google ads campaign should be set for certain zip codes or within a certain radius of your base of operations.
You should also have negative keywords in your campaign so you do not waste money. Tailoring a landing page to your specific keyword campaign is an effective way to increase conversions. Make sure with every campaign you create and run, set a maximum bid per click.
But aside from online marketing for pressure washers, you are a local business, utilizing the best form of advertising EVER (because it’s free) word of mouth.