How To Advertise A Pressure Washing Business
Advertising for a pressure washing business can become a tricky task, while running the business as well. This is due to the extreme target market. You have to make sure that you are targeting homeowners who have enough disposable income to afford your services. Once you have decided your ideal customers, you can begin to build your pressure washing marketing strategy.
At VWS we believe that the best way to go about marketing a pressure washing business is through print marketing AND digital marketing. It is no secret that the yard sign is an excellent money making piece to add to your marketing strategy. But, when paired with a strong digital presence, you could capitalize off of other companies yard signs. Not everyone who sees your sign will think to take a picture, odds are, they will just google the services instead.
Different Methods To Advertise A Pressure Washing Business
Print Marketing Methods
Yard signs seem to be every pressure washer’s go-to marketing method starting out. This is with good reason, just look in about any forum for pressure washers. Pressure washer business owners get great ROI on this method of print marketing.
Mailers can be an effective way of targeting a very specific area. You can get these based on zip codes and addresses.
Door hangers can be a more or less effective mailer attempt depending on resources. If you are putting out door hangers and someone comes out, you can pitch them in person rather than just a piece of paper.
Business cards are just a staple that is often over looked. Whenever you’re out and about and you end up discussing your business, you will want to have a business card to give!
Not everyone would consider this print marketing but I think it can be a very effective method. As long as your wrap is clean and professional, you now have a mobile billboard that is one one fee.
Uniforms for pressure washing businesses are very similar to the vehicle wrap. As long as they are clean and professional (AND Bleach Proof), they can get you leads. Think of how many times when you are out doing jobs, and walking around in your work clothes, you could be advertising!
Digital Marketing Methods
This is your business lifeline online. Without a GBP, you won’t appear in the map pack. You should consistently post before and after photos, and 30 seconds or fewer videos.
Always text your customer the GBP review link with the final invoice. The more REAL reviews you get the better you will rank and the more your potential customers will trust you.
Social media is a very effective digital tool for marketing. You can join local community Facebook groups and promote your brand when appropriate. Everyone there is usually there to support local businesses.
Google ads are an excellent way of attempting perfect time marketing. You are trying to present exactly what they are looking to do, so make sure you are tailoring your landing pages to the keywords. Keep your keywords focused and create multiple campaigns to monitor what is working and when.
Bing ads for a pressure washing business are pretty similar to Google ads. These can be more effective than the Google alternative if your local market allows for it. If you have a locality that has a decent Bing user base you could save money per click on the commonly neglected Bing search engine.
Social media ads are an excellent brand awareness approach for marketing a pressure washing business. You will want to create a time-lapse video or attention grabbing graphic for social ads. You will get tons of impressions, but you should be looking at who clicks and who stays. This can help you tailor these ads down to get better CTR.
At VWS, we are not fond of messaging campaigns as they are generally hit or miss. We stay away from these to help ensure quality returns for our customers.
This will not be an initial one unless you’re buying local email lists. You can use this method once you have a couple seasons of customers. This method is really effective for reminding customers about your services and exceptional quality of work. You should use these to remind customers their bi-annual cleaning is coming up and to book now and save.
The Best Way To Advertise A Pressure Washing Business
The best way to advertise a pressure washing business is a highly controversial topic on most forums. This is because the answer will not be the same for everyone. We believe one of the easiest and strongest performing is Google ads, to break into the industry.
Once you have built your ideal customer, you will begin to know what marketing materials will work better. When you know this information, you can build strong targeting pressure-washing ad campaigns to increase conversions and ROI.
KPI's For A Pressure Washing Business
Whenever you are building out your marketing strategy for your power washing business, always remember to set KPI’s. KPI stands for a Key Performance Indicator, when you set these to measure your marketing strategy’s success, you have a better handle on how you are performing. A KPI for a pressure washing business could be a lead submission form, a call button on a landing page, an online booking, etc.
Pressure Washing SEO
You cannot have a digital marketing strategy for a pressure washing business without a SEO strategy. SEO for pressure washing is an absolute must due to the importance of the map pack in Google’s search results. The map pack can make or break your digital marketing efforts. The map pack is contributed by your Google Business Profile and your website.
Having your GBP optimized should be every new business owner’s #1 task to get pressure washing leads through the search engines. Always remember, SEO for pressure washing is a great way to increase your online presence, acquire new leads, and grow your business. SEO however, does take time to build traction and show results. Search engine optimization, is an excellent investment in time or money, to get your pressure washing website ranking highly.
On your website, always have a Google maps service area map linked. Make sure that you have helpful and informative content. Do not just have your services and a form, this is not effective for ranking for growth.
Looking for SEO serivces
We have been in the pressure washing industry for years. We understand the industry keywords, and language.
Request a QuoteGoogle Ads For Pressure Washing
While you are waiting for your SEO efforts to “take hold” you can capture more potential customers with Google ads to grow your pressure washing company. An effective Google ads campaign should be set for certain zip codes or within a certain radius of your base of operations.
You should also have negative keywords in your campaign so you do not waste money. Tailoring a landing page to your specific keyword campaign is an effective way to increase conversions. Make sure with every campaign you create and run, set a maximum bid per click.
But aside from online marketing for pressure washers, you are a local business, utilizing the best form of advertising EVER (because it’s free) word of mouth.
Pressure Washing Marketing Agency
If you are in need of a pressure washing marketing marketing agency give us a call! It doesn’t matter if you’re looking for us to take over your marketing or to build your marketing from the ground up. If you are looking for power washing advertising, we would love to discuss your business and see if you could grow any more efficiently.
With years in the industry (washing, distributor end, and marketing end) we can help you take your business the next level. We can help you get off the truck , or maybe even add a couple to your fleet. We tailor marketing strategies, to the business owner as well as the target market.