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SEO Services

SEO for Pressure Washers

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Benefits of SEO for Pressure Washing Businesses

The most beneficial aspect of SEO for pressure washing is that you don’t have to pay for each lead! Sure, it does take longer than Google Ads but for good reason. SEO builds over time and works long after you are done with services. 

Don’t believe us? We have rejected customers, due to their previous company did excellent work that was still taking effect  up to 2 years later! Not sure what “excellent work” is? Don’t worry, we will go over that next.

With SEO services, dependent on your approach, could answer customer questions before they have to call. This means having the proper information in the proper areas can act as a 24/7 sales tool. 

If you’re looking to expand your already successful business, SEO may be the perfect opportunity. Moving into new territory comes with risk, but SEO can help keep expansion cost on ads down because lets face it, everyone hates ads. I don’t know about you, but I personally scroll past ads on the Search Engine Results Pages or “SERPs”.

Showing up in the Map Pack as well as regular results is the biggest measuring device in Pressure washing SEO. This is where results for “Pressure washing services near me” and all of the variations will show up. But we will get into more detail in that in Understanding SEO for Pressure Washing. 

Understanding SEO for Pressure Washers

SEO for pressure washing businesses is not just “working on your website.” It is providing value and information to your ideal customer and helping them down your sales funnel. Notice the bolded phrase, most SEO companies will tout traffic and “leads” but in our eyes quality SEO doesn’t just lead to well…leads but JOBS.

This is done on our end with your help. With the ideal customer in mind, then you start to implement tactics. 

SEO For your Website

The three biggest deciding factors before you even rank on Google are, website speed, security, and mobile-friendliness. Due to the number of searches on mobile only growing each year, building your site for mobile first is the best approach for growth. 

The next step would be completing updated keyword research. Keywords, if you aren’t familiar are the phrases that users type into search engines.

Keywords can be anywhere from one or two words or a whole sentence. You will want to target service specific terms and more general industry terms. This is most likely going to be an ongoing task for you because you’re always going to want to see if you can target more people. 

Using local language(because you are only targeting people in your service area not the whole country) start working on heading tags on your website. If your main business operation take place in Dallas for example, the H1 on your pressure washing services page may be “Pressure/Power Washing Dallas, TX” 

Once you have the perfect heading tags, you will want to work on your meta descriptions. Although they are not a “direct ranking factor” per Google, they are however usually the deciding factor in whether someone clicks on your link or your competitors. 

Lastly you’ll want to focus on simple url structure and alt text for photos. 

SEO for your Google Business Profile

Your Google My Business Profile should be the first thing you do for your business online. This is going to be what helps your listing show up in the map pack. The map pack shows up before or next to web results for services like power washing. This is why we advise for industry newcomers, focus on this before you even build a website. 

The first thing to do with your listing is optimize the categories. Don’t leave any services you provide out, this helps Google show you for other services you may be able to use to get a foot in the door. 

Next, fill out your business information and description. The description is what people will look at to get an idea of who your company is. Having all of this information filled out can help convey trust to potential clients. 

Uploading photos is a continuous task for pressure washing. The more photos of work you have completed is more assuring to potential customers that you do quality work all the time! 

Writing posts is a big help for getting noticed in the map pack more as well. As long as you create content that isn’t spam and it has your target keywords in it, these can work wonders when paired with blog posts. 

Take a look at our Google Reviews!

From Alia Hilton:

My website turned out amazing! I got everything I asked for and if I ever had a question or change I wanted to make, it was addressed almost immediately. It was so easy to communicate my desires and have them brought to life with skilled precision. It was a huge relief that I didn’t have to figure it out on my own or settle with some DIY cookie cutter website builder. Robert at Visionary Web Solutions was amazing and patient, while I adjusted my visions of my website. I couldn’t ask for more and I definitely plan on reaching back out to Visionary when I need to add my new store front to my website. Thanks Robert!
 
From Hydro-Might Power Washing: 

Robert from Visionary Web Solutions has updated our website. He is always prompt and professional with any questions or changes that we wanted to make.

From Eric Johnson: 
Rob helped me with my online optimizations and sorting through my online ads. His work is great but his customer service is really top notch. If you’re a small business his service is totally worth the investment!

Our Pressure Washing SEO Approach

For our SEO approach, every customer is a little different. This is because no two businesses have quite the same systems and goals in place. Thats why we start with an SEO audit. This will let us know how your online presence is currently performing. We do this primarily for your website and Google Business Profile. 

Once we have an idea, we will start to work from the ground up. We go this route because we believe building a strong SEO foundation is the key to success in the search engine competition. 

Whenever we start from the basics and work up from there, we are able to focus on continuously increasing our reach. This is because when you take shortcuts you will later get punished for them. 

Our SEO strategy follows Google’s recommendations so you can have peace of mind knowing we are always performing white hat SEO practices. 

Once we have built a strong SEO foundation, that is when we move onto acquiring a larger reach for your business. We can do this with tools to check the monthly trend of searches for certain areas. This helps us build you pages that serve your customers exactly what they are looking for. These are usually lower competition keywords as well so you can begin to rank for them faster.

Once the keywords and location pages are completed for the county your currently working in we usually go one of two routes. We will either continue to monitor those and conversion optimize those pages and work around the website to see if we can increase conversions anywhere else. Or, after a meeting, we will add another county and repeat these steps.

Need someone to take care of your SEO Services?

With almost a decade in the power washing industry, we understand the industry inside and out. We want to help you navigate your business.

When To Expect To See Results

One of the most common questions we get is, “How long until I make my money back?” This is a very legitimate and understandable question, the only issue is, nobody can give you an answer. If you have anyone tell you they will get you results by a certain time, RUN. The results of our work should take between 6-12 months. However if with existing businesses, we have take top 3 on the map pack in as little as 2 months. Keep in mind, this was a business that existed for a few years at this point. 

We understand that there is a lot of information disconnect in our industry, this is why we have monthly strategy calls with every client, and a 24/7 client portal that you can view your performance. 

Measuring ROI for Pressure Washing SEO

As said above, we often get asked about profitability on SEO. The best way we have found to convey ROI is take your average job ticket from the previous year, find the net profit of that, and see how many jobs it would take to get to the 6 or 12 month mark.

Once you find out on average how many jobs you have to get for it to pay for itself, then it is just about monitoring. This is done by us and is verifiable by you. We set KPI’s or Key Performance Indicators. These are usually things like phone call button clicks on the site and GMB profile. It can also be estimate requests performed by organic search visitors. These are created with your Google Analytics account and Google Tag Manager account. 

Our Pressure Washing SEO Packages

10% Off For New Customers

Offer Valid until 05/13/23.

6 Month and 12 Month Discounts Available

Basic SEO

1 County Targeting
  • 50 Keywords
  • Integration With Google Tools
  • On-Site Optimization
  • Keyword Research
  • 2 Location Pages Per Month
  • Monthly Strategy Call
  • Customer Portal

Basic + SEO

Everything in Basic, PLUS
  • Management of 2 Social Accounts
  • Choose from GMB, Facebook, Instagram, and more.
  • 3 Posts/Week
  • Business page Optimization
  • Content Creation
  • Respond to Comments
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Premium

2 County Targeting & SMM
  • Everything in Basic for 2 Counties
  • 100 Keywords
  • 2 Location Pages per County
  • Social Media Management
  • 3 Posts/Week
  • Separate Charting for Each County
Most Value